How do people actually decide to become vegan? Exposure to information about the meat and dairy industry, and in the case of already vegetarian Jains, focusing on the exploitation and violence in the diary industry? Health aspects? By appealing to people’s identity and explaining history? By listening to talks by athletes, such as Kuntal Joisher, the first vegan to summit Mt. Everest, David Carter, football player known as the 300-lb vegan, Rich Roll, triathelte? Samples? Recipes? Peer support- talking amongst those with whom we most identify to overcome emotional blocks? Or is it recipes? Recipes seem to be what is getting highest hits on this website
Examples abound from 2 recent events in the Bay area. From my own community, JCNC had a Vegan Day event last month and from the African American community, there was a Vegan Soul Fest event in Oakland.
Here’s a display board and pledge list created by Pranav Mehta:
And some of the photos from Vegan Soulfest are here:
What do you think is the best way to reach people? Comment please!